Cub Cadet
Lawnual Report

To stand out in a tech and spec driven industry, Cub Cadet needed to stand for something beyond their continuous square tubular frames and the cubic centimeters of their engines.

Cub Cadet stands for all things “lawn”, so to help them articulate that, we did a massive national survey of all kinds of yard owners and their habits. And not just product habits. We asked what music they listen to while they mow, what kind of beverage they prefer after they mow, and what their favorite sports are, to name a few.

This gave us tons of fun and engaging data that can form the basis for social content, PR pitches, in-retail materials, regional targeting, digital engagements, and a ton of other extensions yet to be rolled out over the coming years.