Matthew Ulstad

I was raised on a farm in Western Minnesota. That’s where I learned how to work hard, creatively engineer better systems and help things grow. Things I still do today.

I call myself multidisciplinary, which is my way of saying I have learned how to learn and connect what I've learned with systems-thinking. I’ve learned to choose ideas over mediums and craft over tools. I tackle problems from a holistic perspective, and love finding solutions that fit like a glove.


Work Experience:

10 THOUSAND DESIGN, MINNEAPOLIS

  • Design Director
  • 2023.06 – Present
  • Associate Design Director
  • 2021.06 – 2023.06
  • Senior Designer
  • 2018.10 – 2021.05
  • Designer
  • 2016.10 – 2018.09

SOLVE, MINNEAPOLIS

  • Designer
  • 2012.05 – 2016.10
  • Design Intern
  • 2011.08 – 2012.05


Selected Client Experience:
  • AIGA
  • Best Buy
  • Bentley Motors
  • Capital One
  • Credit Sesame
  • CHS
  • Cub Cadet
  • DeWalt
  • Epilepsy Foundation
  • Frank's RedHot
  • Invisalign
  • iTero
  • Land O'Lakes
  • Medifast
  • Optum
  • Porsche
  • Président Cheese
  • Star Tribune
  • Subaru
  • True Value
  • Winfield United
  • UnitedHealthcare
  • V Foundation
  • Volkswagen

Skillset:

Expertise

  • Adobe CC
  • Figma
  • Generative AI platforms
  • LLM AI platforms
  • Microsoft Office
  • Empathy

Proficiencies

  • HTML & CSS
  • Blockchain & DeFi Technology
  • Autodesk Fusion
  • 3D Printing

Roles

  • Design & Creative Direction
  • Cross-Disciplinary Leadership
  • Strategy & Research
  • Mentorship
  • Planning & Production

Disciplines

  • Brand Identity Systems
  • Interactive UI/UX
  • Advertising & Campaign
  • Environmental & Retail
  • Packaging & Prototyping
  • Brand & Product Experience
  • Art Direction
  • Layout
  • Typography
  • Editing & Motion Design


Selected Awards
& Press:
  • Art Directors Club ADC
  • Clio Sports
  • NY Festivals Advertising Awards
  • Graphis
  • The Show
  • Sabre Awards
  • Radio Mercury Awards
  • FastCompany
  • AdWeek
  • Little Black Book
  • Behance Interaction Gallery
  • Behance Advertising Gallery
  • AIGA Member Gallery
  • Dribbble Weekly Replay
  • Comic Sans For Cancer
  • XVIII: 18th Annual Juried Art Show

Education:

Graphic Design
University of Northwestern, St. Paul.
2008.08 – 2012.05