Invisalign Brand Work

Invisalign^® clear aligners upended the teeth-straightening industry with its innovative technology. When it came to reimagining Invisalign's identity, we developed a look and feel that reflected its transformative ethos. An unexpectedly bold global design system shed category conventions and signaled the beginning of a new era of forward momentum for Invisalign.

The following is an overview of years of multidisciplinary work. Detailed, project-based case studies are available upon request.